Hey Boo, Treat Yourself October is BACK!

Your favorite month of skincare treats has returned, and we’ve got a few things brewing. Some we can spill. Others we’ll have to haunt your inbox for. 👻💌
Join our newsletter for the goods.

🧡 It’s Week 1: BOO-GO! Buy one skincare product, get one 50% off.

Treat Yourself →

The Bundle Just Got Better

Our Always Summer 3-step facial routine now comes with the option to add our Refreshing Face Cleanser for the full glow. Make it yours, subscribe + save, and keep summer skin on repeat.

SHOP ALWAYS SUMMER

Meet Emily, the Nut behind Cap’n Coconut

A melanoma diagnosis sent me home from the tanning salon and into my tiny Portland kitchen, where one coconut body balm became the beginning of everything. More than a decade later, that little jar has blossomed into a whole sun-soaked world of skincare, confidence, and creative consulting.

Get to Know Me →

A woman smiling with a towel wrapped around her head, holding a bottle of 'Cap'n Coconut' hydrating toner in a bathroom with pink tiles.

Hydration Station

Meet our lightweight, refreshing facial mist made with coconut water, cucumber, and aloe to tone, calm, and restore glow, anytime your skin needs a tropical pick-me-up.

SHOP THE TONER

Hand holding a bottle of Cap'n Coconut nourishing serum with a dropper on a textured surface outdoors, blurred background with pool and greenery.

Pure Paradise

Our Nourishing Serum delivers soft, radiant skin that feels as incredible as it looks. Lightweight, lush, and made for daily use, it’s your ticket to a glowing, confident you.

SHOP THE SERUM

Client Love 💕 Reviews 💕 Fan Mail 💕 Kind Words 💕 Shoutouts 💕

Client Love 💕 Reviews 💕 Fan Mail 💕 Kind Words 💕 Shoutouts 💕

  • "As someone who has never used self tanner a day in her life because I thought everything bad would happen, this self tanner checks off beginner friendly while also looking AMAZING. I use it weekly. "

    Lexi M

  • "I absolutely LOVE Cap’n Coconut Mermaid Hair! I discovered it a few years ago when I was vacationing in one of my favorite places, Pacific City, Oregon. It smells AMAZING and gives the best volume for my naturally curly hair. The product is top quality and getting to support a local, woman-owned business is an added bonus! Thank you! ⭐️❤️"

    Shannon W

  • "Emily made the experience so easy — and so fun! She really listened to what I was after, gauged my comfort level and made me feel at ease throughout my spray tan!"

    Michelle K

  • "Love love love your products!!! They smell great and are so versatile! ;) "

    Heidi M

  • "The Mermaid Hair product is the most amazing hair product I have ever used and LOVE this. I have had several friends try it and they also Love it and it is now what they order. Thank You for creating the Mermaid Hair Product 😊"

    Letha B

  • "What an amazing find! I love this product line. The smell draws you in & the way it feels on your skin is heavenly. My sensitive skin loves that there are minimal & natural ingredients leaving me feeling moisturized not greasy. The price point is fabulous. You don’t have to spend hundreds on one bottle of moisturizer to get amazing results. I appreciate the thoughtful energy that has gone into these products. I can’t get enough!! Big Fan"

    Kim B

  • "Cap’n Coconut is my brand. The shimmer oil? Chef’s kiss. My customers can’t get enough and neither can I. Every time I use it, I feel sexy, confident, and just a little bit untouchable. Like… tropical CEO energy."

    Dani C

  • "Love this moisturizer!!!! It goes on so smoothly, and the smell is incredible! Another transport-me-to-paradise-while-I’m-doing-my-skincare-routine-product. I’ve been using this trio set for almost 2 months now, and my skin feels absolutely amazing! And I’m seeing results of more even, plump, and radiant skin! Thank you, Cap'n!"

    Jess E

  • "Best products in the WORLD!!!"

    Tiffany A

  • "Cap’n Coconut just feels like Hawaii in a bottle. I use the Hydrating Toner after my (cold) surf sessions. It soothes, hydrates, and smells like vacation. Every product feels like self-care made sacred."

    Kaia S

  • "I’ve tried every serum under the sun, and nothing hits like Cap’n Coconut’s Nourishing Serum. It’s dewy, light, and real. It’s the real deal. It’s island magic."

    Marissa G

  • "Cap’n Coconut has been with me through everything!! The Body Balm saved my skin after my second baby, and every time I open the jar, it smells like a vacation I actually get to take. Love gifting to my new mom friends. Emily always makes the boxes extra special 💗🥥"

    Tasha B

Featured In

Black background with white cursive text that reads "Madewell."
A logo with a hexagon shape containing the words "Moment Surf Co." in bold black letters.
Silhouette of a person climbing a mountain at sunrise or sunset.
Black and white cartoon illustration of a person sitting at a desk with a laptop, reading a book, and surrounded by papers and office supplies.
Logo for 'Market of Choice' featuring a pear icon integrated into the word 'Market'.
Outline of a person running a business in a presentation or meeting.